Baby Family is all about kids, so we have three key principles to guide our work:

Kids are curious – We need to provide them with valuable content to learn and develop new knowledge and skills, thus, all our apps and games are educational.

Kids need safety – Any environment they’re in touch with, needs highest safety standards. We see our apps as a playroom for millions of kids worldwide, designing them as a safe and friendly space is one of our top priorities.

Kids always play – For them, any activity is a game, even learning process can’t be anything but fun. So we try equally hard to make our games as entertaining as they are educational.